Last night Media Post hosted the 2013 Creative Media Awards at The Yale Club in Manhattan. The event celebrated creativity in the media industry with a focus on honoring design and execution. Roundarch Isobar was honored to win in the Research and Consumer Insights category for our creation of The Bubbler for The Coca-Cola Company. The event showcased extremely creative and innovative work across 21 categories.
The Creative Media Awards is the only awards competition that honors creativity in the media industry. We value the idea that drove the campaign along with the execution of the idea. We believe that media–the process of buying, planning and strategy–is every bit as creative as depicting storyboards for a print or TV ad campaign.