Isobar Marketing Intelligence Launches MindSight Direct International

Isobar Marketing Intelligence announces the launch of MindSight Direct International. Our award-winning emotion testing technology which, earlier this year, was harnessed to create MindSight Direct, is now available in seven markets and will be available in 13 markets by year’s end. The scalable non-conscious tool allows you to understand your brand, identify white space opportunities and test your ads, products and messages across all of your markets – uncovering critical market specific nuances and opportunities to unify marketing efforts.

So what makes MindSight Direct international? The new release provides globally validated images sets specific to markets for each study, an “in language” respondent experience and the ability to purchase quality/cost-effective market specific samples.

New markets include: Canada, France, German, Italy, Japan, Spain and the UK. Markets to launch by EOY include: Argentina, Australia, Brazil, Chile, China, Mexico and Russia.

To learn more about MindSight Direct, visit our website (https://mindsight.isobar.com) or reach out to Jessica Azoulay (jessica.azoulay@isobar.com)