Iconic Detroit Outdoor Art Environment, The Heidlberg Project, Launches App

 

Created by Isobar, the App Gives Visitors an Insider Tour at Tyree Guyton’s Work

DETROIT – January 16, 2018 – Global digital agency, Isobar, launches first ever app for one of Detroit’s most iconic landmarks, The Heidelberg Project (HP). HP is an outdoor art installation founded in 1986 by Tyree Guyton as a creative response to urban blight and decay in the Detroit neighborhood in which Guyton grew up. Over 32 years, HP has served as a community organiza-tion that improves the lives of people and neighborhoods through art. The app is designed to guide users through a unique tour of the site leveraging GPS technology.

Upon downloading the app, visitors get a birds’ eye view of the full art installation. Viewers then have the opportunity to deep dive into key landmarks within the exhibit, exploring content tied to the history, construction and inspiration. Isobar crafted the app by marrying two technologies quickly gaining momentum: React Native, which allows iOS and Android to share a common client platform and Firebase, which made the creation of a full services layer much faster. The mobile app is designed to give visitors to the property better context and help to tell Guyton and the Heidelberg Project’s story.

Isobar has been working with HP for over a year out of its Detroit office, and this new app is just one of the projects birthed out of the partnership which intertwines art and technology

“The Heidelberg Project inspires creativity and embodies our ideals of spreading innovation” said Dave Meeker, VP at Isobar. “When we first started working with The Heidelberg Project we didn’t know what the output would look like, rather we’d work with their team to understand the needs of such a unique organization and then design and build things that help them do what they do and make a positive impact on society. We are impressed by what they have done and continue to do with public art and creative inspiration and we are proud to be able to collaborate with them and bring forward new ways to further their mission. “

“This app gives visitors to the Heidelberg Project an insider’s look at the stories behind some of the Tyree Guyton’s most iconic works,” said Heidelberg Project President Jenenne Whitfield. “The app will provide a digital experience consistent with the spirit of innovation and art that has defined the Heidelberg Project for more than 30 years.”

The Heidelberg App is now available for free, and is available on the Apple AppStore and the Android Market. This release comes at an opportune time as the Heidelberg Project continues on its journey with Heidelberg 3.0, a transformation from an art in-stallation driven by one man into a self-sustaining arts and culture village. In the future, the app will include past exhibits while guiding visitors to check out newly launched art work.

For more information, contact:
Jackie Berte, Isobar US
212 909 2325 | jackieberte@gmail.com

Dan Lijana, The Heidelberg Project
202-725-7873 | dlijana@beyondthebrand.net

About The Heidelberg Project
Founded in 1986 by Detroit-based artist Tyree Guyton, The Heidelberg Project is a Detroit-based community organization that has used art as a catalyst to breathe life into the community, transforming detritus into public, outdoor art installations. De-signed to improve the lives of people and neighborhoods through art, our mission is to inspire people to appreciate and use artistic expression to enrich their lives and to improve the social and economic health of their greater community. The theory of change for The Heidelberg Project begins with the belief that all citizens, from all cultures, have the right to grow and flourish in their communities. The Heidelberg Project believes that a community can re-develop and sustain itself, from the inside out, by embracing its diverse cultures and artistic attributes as the essential building blocks for a fulfilling and economically viable way of life. For more information please visit http://www.heidelberg.org/.

About Isobar
Isobar is a global full-service digital agency, driven by the purpose to deliver borderless ideas enabled by technology, to trans-form businesses and brands and people’s lives. We have over 6,000 digital pioneers in more than 85 locations worldwide. Iso-bar won over 250 awards in 2016, including 19 Agency of the Year titles and Asia-Pacific Digital Network of the Year for the fifth time in the past six years. Key clients include adidas, Coca-Cola, Enterprise, Google, GM, Huawei, LEGO and P&G. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc. www.isobar.com